Lyreco’s Supplier Day event occurred on April 30th, in Spreitenbach, Switzerland, at the Umwelt Arena, a self-sufficient and environmentally friendly building. Bi-silque’s augmented reality (AR) technology was enthusiastically approached by one of the members of our Swiss customer.
The type of building which hosted the event helped define the ideology of this year’s theme: LyrECO. At the event there were exhibitions related to ecology and new technologies and eco-friendly trends such as interactive products, hybrid cars, lighting solutions, among others.
Reanna Winnecker, Bi-Silque’s contact from Lyreco Switzerland, was surprised by our group’s AR - Augmented Reality - application and considered it "an exciting tool that makes a bridge between the traditional range of products, in the traditional sales channels (catalogs, brochures) and a modern and demanding user ".
During the event, the results of the company's sales by segment and by product category were also presented.
In the next catalogues and to be viable, Office products’ must be innovative, eco-friendly and need to have excellent service conditions. This is something considered by the Bi-silque group, which often presents rethought products adapted to new requirements and needs and which have environmental awareness.